In recent years, changing technologies has greatly impacted the ways we interact. The use of mobile devices has created a major shift in the ways small and large businesses are reaching out to potential customers. The need to integrate mobile media in marketing programs has never been more necessary.
Here are some ways companies are using
Mobile marketing is increasingly growing in popularity and there is a good reason for this. A total of 93 percent of about 5000 surveyed in the United States in 2010 acknowledge using the smartphone in their daily consuming lives: whether they are at home, on the go, at work or at school, waiting for their doctor or dentist appointments, waiting fo
Forrester shared in a new report that only 7% of adults are non-reachable through mobile marketing. Why? Well because they don’t own a mobile phone. That opens up a large percentage of adults that are reachable. VentureBeat shared some important information from the report. For instance, adult mobile phone users are placed into five categories:
We found a statistic online from Website Magazine that was printed in April of 2009…it stated, “the mobile boom might finally be upon us. Of those surveyed, 71% anticipate they will use the mobile web daily over the next two years.” That was over three years ago and look where we are today.
In 2009 they were anticipating consumers purchasi
With around 6 billion mobile device subscribers globally the growth of mobile marketing is inevitable. We already see it trending in the digital landscape with the rush of app developments, each one promising to be better than the last release, or trying to outdo the competition. The mobile market in developed nations is now saturated with a de