The internet has woven its way in our lives that most of our activities revolve around the technology. It is therefore not surprising why even the advertising industry has integrated web marketing into its marketing communication strategies. Companies now realize the reach and impact of an integrated marketing campaign where traditional and new media channels complement each other.
This integration often makes use of Email marketing to boost online traffic and create conversions.
Having a website on the internet is like having a physical branch in any country. While it is good to have local presence, the website will not be effective if it is not reinforced with marketing and advertising. This is why companies aggressively pursue their market by sending their email contacts regular updates on promos and new products. However, email marketing is also tricky because when a person looks at his or her inbox, it takes only a split second to decide whether to open the mail or delete it right away. For this reason companies hire the services of A1 web copywriters to come up with creative email marketing copies. Integrated Marketing Communication specialists can write effective email copies with attention-grabbing subject lines to guarantee the success of any campaign.
Hiring email marketing experts require a big budget because of the creative work that goes into it. Because of this, companies need to know if their campaigns are working. They need a tool that will help them know the effectiveness of their strategies. And that is where email tracking comes in. In my experience, the best one to use would be the Aweber email tracker. It is a very efficient solution if you need to measure the online success of your email marketing campaign. Keep in mind that Aweber has been in the business of email tracking for more than 10 years now. The company provides efficient navigation and precise answers to questions like did your emails actually reach your target market, and whether it was read or not. But not only that, it will also give you a report of the list of IP addresses of the people who opened your e-mails as well as the time when they actually read it. This will give you an idea of the best time to send your emails in future campaigns.
The next time you get into web marketing arm yourself with tools like Aweber that will help you measure the success of your e-mail marketing drive. Otherwise, you will just be losing money if you keep on sending emails that end up getting deleted or marked as junk. Then you will remain wondering why your products do not get sold or the traffic to your website remains the same. Take my word about Aweber and do something about your email marketing campaign today.
If you are interested in hearing more, take a few minutes to complete our 30 minutes FREE consultations form to learn more and decide wisely. We are here to consult with you and determine if email marketing will help you increase your online marketing success.
By Vadood Khosroshahi
Co-founder Web Marketing Solutions
March 12, 2012
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