In 2011, over 40% of the people surveyed complained that most websites on smartphones were too difficult to navigate, and 20% complained they were hard to read. If customers have to massage your current website on their smartphone or tablet to find what they want, they will leave and search for something easier to use, most likely a mobile friendly website.
Most smartphone users access mobile websites to locate information and take action right away, whether it is to purchase something or call for an appointment. Google reports that 9 out of 10 mobile searches result in action, and 7 out of 10 result in action within one hour.With numbers like that and a forecast for continued growth, you can’t ignore the fact that mobile marketing is an integral part of your business success, now and in the future.
Mobile friendly websites are designed with smartphone specifications, making them more usable and easier to navigate. Give your customers clean and easy access to your website. At Mobile and Web Marketing Solutions, we provide a variety of approaches besides mobile websites, such as mobile applications and Quick Response (QR) codes to help your business stay on top of today’s online market.
We would love to hear more about your mobile marketing project! Contact us today for a FREE quote.