Posted by Vadood Khosroshahi on Thursday, March 8th, 2012
If you already have a great website, the next thing you need is a solid online strategy by Web Marketing Solutions.
In order for your company to establish a strong web presence and compliment its offline engagement and sales performance, you need first need a website. If you don’t already have one, visit our website and we can help you create one that is innovative and edgy. If you already have one, then you need effective marketing solutions to create awareness, arouse interest, engage your market and compel them into action. Lastly, you need an evaluation system to track your progress.
Easier said than done!
The truth is there is no such thing as overnight success in internet marketing. Having a flashy and interactive website is not the end all or be all of web marketing. It takes more than a killer web design to get the job done. You need captivating textual, video or audio content.
Simultaneous with web development, you need an internet marketing strategy: what is the right marketing mix? E-mail marketing, social media marketing or PPC management? You need to find out which marketing strategy works best for your business – because all businesses are different and while one strategy works for one, it might not work for the other.
Another concern is the search engines. Google, Yahoo and Bing have crawlers that search websites for keywords and categorize and rank them according to their optimization. This is where SEO expertise comes into play. You need to ensure your website is optimized for good page ranking.
Aside from this, search engine optimization calls for the tedious job of building credible back links that Google will not spank and forum postings that will not be flagged as spam.
Monitoring your site’s performance through web analytics is also a must. After investing time and effort in your website, it’s only logical that you take interest in what strategy has worked in regards to ROI – or ROE (Return of Engagement).
Although it sounds complicated. It’s not. It can be easy. Web Marketing Solutions provides a one-stop-shop solution for all of your internet marketing needs, from web content development, to marketing and analytics. WMS provides tailored solutions to companies because no two businesses are alike. This is the no hassle, no fuss solution to your business needs, where you decide to create an online presence or leverage your existing one.
Web Marketing Solutions has a all the needed experts in the areas you need to excel in: content development, marketing and analytics, providing you with the complete internet marketing checklist.
Hopping from one company to the next may result in inconsistent messages conveyed to your target audience. For example, it’s not unlikely for the web designer to not be on the same page with the content writer. The cost of these services can also significantly mount if they are not bundled together.
We are here to help you understand how web marketing solutions will increase your online traffic and conversions.
Till next time,
By Vadood Khosroshahi
Co-founder of Web Marketing Solutions
January 23, 2012